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JOHNNIE WALKER BOLD STEPS W/ SIMONE ASHLEYIntroducing Bold Steps: a Johnnie Walker initiative in partnership with Diet Paratha & Simone Ashley, celebrating the voices driving meaningful change within their communities.

Diet Paratha is proud to partner with Johnnie Walker on a new round of Family Tree Mentoring to help empower the next generation of South Asian talent in creative industries. To launch the initiative, Diet Paratha worked with filmmaker Kajal to create a short film celebrating Simone Ashley’s barrier breaking journey. The call out to our UK based design community was to submit a bottle design to win a £5000 grant. With winner @kushiaania being awarded by Simone in person.

Simone's success stands out, amidst historically low creative representation of the British South Asian community in mainstream culture in the UK.

The film exists in the unshakably bold Johnnie Walker universe, defying traditional whisky stereotypes and providing a platform to the changemakers who are inspiring progress.