Diet Paratha is proud to partner with Johnnie Walker and Simone Ashley on Bold Steps. A new initiative championing those making positive change in their community, and here’s how you can get involved

Building on Johnnie Walker’s Keep Walking spirit, the Bold Steps campaign celebrates the voices driving meaningful change – leading with support for Diet Paratha’s Family Tree Mentoring Programme to empower the next generation of South Asian talent in creative industries. The partnership also includes the release of a short film with creative direction from Diet Paratha founder Anita Chhiba and direction by filmmaker Kajal, showcasing Simone Ashley’s progressive and aspirational story.

Diet Paratha and Johnnie Walker are giving one individual the chance to be mentored by an industry leading creative as part of the Family Tree Programme and to have their creative printed on a limited-edition bottle of Johnnie Walker Black Label.


Applicants based in GB who are 18 years of age and over are invited to submit a limited-edition Johnnie Walker Black bottle design inspired by their own creative expression. One winning applicant will be chosen to receive:

£5,000 cash prize

to put towards your creative practice in 2023.

Your design sold in GB

The winning design will be sold on a limited-edition bottle of Johnnie Walker Black Label Whisky. 

1-to-1 mentoring

Exclusive 1-to-1 mentoring with Art Director Manu Pillai.

Manu Pillai is a leading art director, designer & artist, as well as the founder of PAMU. Manu helped him bring to life a range of creative projects in recent years including rapper Skepta, Nike and more. Manu is also closely aligned with the UK music scene and his multi-disciplinary work can be seen across a plethora of industry-leading launches and campaigns.

Diet Paratha exists to simply showcase brown people being really good at what they do. Whatever that may look like. Your heritage doesn't have to define your creative output unless you want it to

You’re free to express yourself creatively in any way that stays within the legal guidelines for alcohol brands. The competition is open to all GB residents.


In two easy steps...


Download the bottle template PDF here and create your own unique design of the Johnnie Walker Black Label bottle. Inspired by your own creative expression.

Click here to read full Terms & Conditions.


Fill out the form below and submit your design by 19th February 2023, 11:59pm GMT

Open to GB applicants aged 18 years old or over at the time of application. All applicants must have a GB bank account.

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