BYREDO MUMBAI NOISE
Diet Paratha joined forces with luxury beauty brand BYREDO, founded by Ben Gorham longing to pay homage to his Indian heritage and childhood memories of Mumbai through a scent. Diet Paratha was asked to curate the UK launch
Casting 10 artists from Mumbai and from across the diaspora to capture their Indian roots to reimagine a giant bottle in their own rights. This was then showcased at the UK launch party of Mumbai Noise. Held at BYREDO’s flagship store in SOHO. An event which coincided with Diwali a few days later. Only fitting considering the brand's exquisite candle range. The event paid over 25 south asian people within the community. From DJ’s, florists, cocktail makers, artists, chefs, staff and so on.