ABOUTDiet Paratha has grown from an Instagram account to the leading network and full-service creative agency for the best in global South Asian culture. Widely renowned as setting the benchmark for the culture. Founded in 2017 by Creative Director Anita Chhiba, Diet Paratha was created to celebrate a new wave of overlooked talent with their own stories to tell. Through spotlighting emerging designers, writers, artists, musicians, and beyond, Diet Paratha was (and continues to be) a pivotal voice in the recent rise of South Asian talent and culture globally.
Diet Paratha’s Family Tree mentoring programme creates impactful opportunities by providing pathways to develop creative careers. Alongside distributing grants to talent, ensuring they have the resources to create art and build sustainable careers.